A new startup in Bengaluru is making waves with its promise of delivering food in just 10 minutes. Swish, which launched in HSR Layout, aims to overcome Bengaluru’s notorious traffic challenges to ensure rapid delivery of hot and fresh meals.
The Concept
- Rapid Delivery: Swish is designed to cater to the growing demand for speed in food delivery. According to co-founder Ujjwal Sukheja, the idea stemmed from his frustration with long waiting times for online food orders. Sukheja noted that while quick-service eateries can deliver promptly, online orders often face delays.
- Launch Announcement: Sukheja shared the vision behind Swish on X (formerly Twitter), stating that the service aims to solve the common issue of slow food delivery, especially for younger consumers who value speed.
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Public Reaction
- Mixed Opinions: The startup’s concept has generated a wide range of reactions online. Some users are questioning the need for such rapid delivery, asking if it’s truly necessary to have food arrive in just 10 minutes.
- Concerns About Freshness: There are concerns regarding the quality of food delivered so quickly. Critics worry that such rapid service might compromise freshness and food safety.
- Logistical Challenges: The idea has also raised concerns about the safety of delivery agents. Critics argue that the pressure to meet the 10-minute promise might lead to risky driving behaviors.
While Swish aims to innovate the food delivery market with its rapid service, it faces both excitement and skepticism from potential customers and industry observers.